The Red Devils, who have endured years of debt under the Glazer family and subsequently co-owner Jim Ratcliffe, have packaged small clumps of turf from the Theatre of Dreams into 7cm x 7cm acrylic cubes.
Each block comes in a black presentation box featuring images of the stadium and is being marketed as a “unique collector’s item” and “priceless memento”.
Manchester United put Old Trafford grass up for sale
Season-ticket holders and club members were given priority access via email on Tuesday evening. It is the first time United have sold turf from the pitch in 14 years, following a full relay of the surface over the summer, the first major overhaul since 2012.
The unusual commercial venture arrives on the same day the club published its latest financial results.
🚨🚨| JUST IN: Manchester United are selling chunks of Old Trafford turf for 𝟏𝟐𝟓 𝐆𝐁𝐏 each. 💸🔴
— CentreGoals. (@centregoals) September 23, 2026
Season-ticket holders are given "exclusive early access" to buy small clumps of grass cast in plastic — after the club relaid the pitch for the first time in 14 years.… pic.twitter.com/D6Guwhckwi
United recorded a net loss of £43 million for the year ending 30 June 2026, widening from £33 million the previous year. It marks a seventh consecutive year of losses, despite record revenue of £677.6 million.
The accounts also revealed the club spent £63.5 million acquiring land as part of long-term plans for a new 100,000-capacity stadium.
While United continue to generate significant commercial income and have made progress on cost-cutting under minority owner Sir Jim Ratcliffe, the ongoing losses and the decision to monetise even the grass at Old Trafford have drawn attention to the club’s financial pressures.