)
Golden State Warriors superstar Stephen Curry has signed a long-term extension with Under Armour to continue their partnership.
Stephen Curry has been with sports apparel brand, Under Armour since 2013. Together, they released 10 signature shoes in that time.
Steph Curry extends with Under Armour
As well as extending their partnership, Curry was named president of Curry Brand, a move the company said will help him “drive athlete insights, product development, and strategic business and marketing endeavours.”
Under Armour founder Kevin Plank revealed the deal has revenue targets that would trigger clauses to continue to extend Curry’s contract, which offers the possibility of a lifetime deal.
Brandon Ingram leads Pelicans past depleted Nuggets
Big picture
This deal puts Curry in line for huge financial benefits. In an interview with Rolling Stone last year, he described it as potentially being worth up to $1 billion.
Deciding to tie up his sneaker rights and brand to one company for the remainder of his career is a huge deal in the grand scheme and Curry, one of the most popular athletes in the world, will surely receive a salary commensurate with that status.
)
The partnership between Golden State's Curry and Under Armour has helped lift the apparel company to a new level of success from when their relationship began in 2013.
Related content
)
09:22 - 29.03.2023
NBA Steph Curry scores 39, leads Warriors to comeback win over Pelicans
Golden State came back from a 20-point deficit to defeat the New Orleans Pelicans 120-109 on Tuesday.
)
08:31 - 31.03.2023
NBA Giannis Antetokounmpo explains Bucks loss to Celtics
See what Giannis Antetokounmpo has to say as the Bucks lost to the Celtics.
)
11:13 - 28.03.2023
NBA Bronny James goes crazy in dunk classic
LeBron James' son Bronny goes crazy in dunk classic
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)