Snoop Dogg, Real Madrid legend become Co-Owner of Swansea City

American rap legend Snoop Dogg has officially become a co-owner of EFL Championship side Swansea City.

The 53-year-old global icon, whose real name is Calvin Broadus, joins Croatian football legend Luka Modric in the club’s evolving ownership structure.

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The announcement was made official on Thursday, following a teaser last week in which Snoop Dogg was spotted modelling Swansea's newly unveiled home kit for the 2025/26 season, a marketing move that quickly went viral.

Snoop, who has more than 100 million followers across social platforms, expressed emotional excitement about his football ownership debut.

He said, “My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City.”

Swansea’s owners echoed that sentiment in a statement, “To borrow a phrase from Snoop’s back catalogue, this announcement is ‘the next episode’ for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.

"Snoop’s colossal global fanbase and audience will certainly help us do that.”

Snoop’s involvement comes just months after American investors Brett Cravatt and Jason Cohen assumed majority control of the club in November 2024.

Earlier this year, Swansea also announced the acquisition of a stake in the club by Luka Modric, the 2018 Ballon d'Or winner and former Real Madrid maestro, who recently signed for AC Milan at age 39.