Top 10 Highest Paid Tennis Players in 2025 (Ranked)

According to Forbes’ 2025 rich list, the top 10 earners in tennis pulled in massive sums from both on-court winnings and off-court endorsements.

This year’s list is especially notable because it features four women among the top 10, highlighting the sport’s unique balance in gender earnings. However, challenges still exist. 

While the Grand Slams offer equal prize money, many tournaments below that level do not. The WTA has already announced plans to equalize purses at 500- and 1000-level events over the next decade. 

The Charleston Open has pledged to provide equal pay by 2026, while Britain’s Lawn Tennis Association, which oversees tournaments like Eastbourne, has promised parity by 2029.

With that context, here’s a look at the highest paid tennis players in 2025, ranked from 10 to 1.

On-Court: $4.3m • Off-Court: $10m

The Russian star remains one of the most consistent performers on the ATP Tour. A former world No. 1 and US Open champion, Medvedev has built a reputation as a hardcourt specialist with his grinding baseline style.

While his $4.3 million in prize money is impressive, most of his earnings come from endorsement deals. Companies see Medvedev as a steady and marketable presence, especially across Europe and Asia. His calm persona and analytical approach to the game make him a unique figure in the tennis world.

On-Court: $3.2m • Off-Court: $12m

American favourite Frances Tiafoe has become one of the most recognisable faces in tennis. His infectious personality and fan-friendly style have made him a sought-after figure for brands in the US and beyond.

Although he collected a modest $3.2 million on court, his commercial appeal is enormous, pulling in $12 million off the court. From fashion partnerships to endorsements with sportswear giants, Tiafoe has successfully crossed over into mainstream culture. 

On-Court: $8.6m • Off-Court: $7m

Another American star, Taylor Fritz, edges just ahead of Tiafoe in earnings. Fritz enjoyed one of his best years on tour, collecting $8.6 million in prize money thanks to strong runs in Masters events and consistent performances across surfaces.

Off the court, Fritz brought in $7 million from sponsorships. Known for his clean-cut image and growing global appeal, he is often described as the face of American men’s tennis. His steady rise has boosted his personal income and given US tennis fans renewed hope of another Grand Slam champion in the near future.

On-Court: $9m • Off-Court: $15m

Polish sensation Iga Swiatek has dominated the women’s game in recent years, establishing herself as a huge force. Her incredible consistency, particularly on clay, has helped her amass $9 million in prize money.

But her appeal goes far beyond the tennis court. With endorsement deals from major global brands, Swiatek has pulled in $15 million in off-court earnings. She is seen as the new face of women’s tennis and a worthy successor to legends like Serena Williams and Maria Sharapova. 

On-Court: $5.1m • Off-Court: $21m

Chinese star Qinwen Zheng has quickly risen to prominence, not just for her tennis talent but also for her enormous commercial impact. Though she earned $5.1 million on the court, her real power comes off it.

With $21 million in endorsements, Zheng has become a national icon in China and a global ambassador for major corporations. Often compared to Li Na, the first Chinese player to win a Grand Slam, Zheng’s popularity has exploded. She represents a growing tennis market in Asia, and brands see her as the perfect athlete to connect with young fans worldwide.

On-Court: $12.4m • Off-Court: $15m

Belarusian powerhouse Aryna Sabalenka rounds out the top five with $27.4 million in total earnings. Known for her aggressive style and fierce personality, Sabalenka has become one of the most dominant players on the WTA Tour.

She earned $12.4 million in prize money, showcasing her ability to go deep in Grand Slams and major tournaments. Off the court, Sabalenka banked another $15 million in endorsements, with global brands drawn to her charisma and competitive edge. Her presence ensures women’s tennis continues to feature strongly in the global sports business.

On-Court: $4.6m • Off-Court: $25m

Serbian legend Novak Djokovic remains one of the biggest names in tennis, even as the younger generation rises. In 2025, he collected $4.6 million in prize money, but his staggering $25 million in endorsements keeps him near the very top of the earnings list.

Djokovic is one of the sport’s most successful players, with a record haul of Grand Slam titles and years of dominance. While his on-court winnings may be lower as he transitions towards the later stage of his career, his marketability and influence remain as strong as ever.

On-Court: $12.2m • Off-Court: $25m

American superstar Coco Gauff has cemented herself as one of the brightest young talents in tennis. Still only in her early 20s, she has already won Grand Slams and become a household name.

Her impressive $12.2 million in prize money is matched by a massive $25 million from endorsements. Gauff represents the future of women’s tennis, and sponsors are eager to associate with her youthful energy, global appeal, and powerful story. She has the potential to dominate both the courts and the business side of tennis for many years to come.

On-Court: $20.3m • Off-Court: $27m

Italian star Jannik Sinner has enjoyed a breakout year, combining on-court brilliance with growing commercial clout. His $20.3 million in prize money makes him the top earner on the court in 2025, while $27 million in endorsements highlights his booming popularity.

Sinner has become the face of Italian tennis, following in the footsteps of icons like Adriano Panatta. His calm personality, stylish presence, and consistent success have made him highly marketable across Europe and beyond. 

On-Court: $13.3m • Off-Court: $35m

At the top of the list is Carlos Alcaraz, the Spanish sensation who continues to take the tennis world by storm. The 22-year-old earned $13.3 million on the court in 2025, but it is his $35 million in endorsements that pushes him into the number one spot.

Touted as the natural successor to Rafael Nadal, Alcaraz has already won multiple Grand Slams and established himself as the face of the new generation. His exciting style, humble personality, and ability to deliver on the biggest stages make him the most marketable tennis player today.