NFF welcomes official automobile partner, aims for Super Eagles' World Cup qualification

The Nigeria Football Federation (NFF) has officially welcomed Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria, as its official automobile partner, marking a significant step towards boosting Nigerian football.

The strategic partnership, aimed at supporting the development of football in the country, was formalised at a signing ceremony on Wednesday, at Carloha’s head office in Alapere, Lagos.

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The event was attended by key figures led by Mallam Shehu Dikko, Chairman of the National Sports Commission (NSC); Alhaji Ibrahim Musa Gusau, President of the Nigeria Football Federation (NFF); CEO of Carloha, Mr. Liang Long.

Mallam Shehu Dikko praised the partnership, stating that the NSC is happy for the NFF and Carloha coming into this relationship, believing "it will open more doors for corporate bodies to seek partnership with sports federations in the country.”

Mr. Liang Long, CEO of Carloha, described the partnership as auspicious, expressing the company’s determination to drive the Super Eagles to qualify for the 2026 FIFA World Cup finals as a priority project.

“Football is the most popular sport in the world. The Super Eagles is the best team in Africa and we are happy to have the opportunity to support Nigeria football, as the best car company in Nigeria,” he said.

Mr Sola Adigun, Managing Director of Carloha Nigeria, expressed enthusiasm about the initiative, emphasising the partnership's aim to have a long-lasting impact on football’s growth.

"At Carloha, we believe in investing in the future of sports development in Nigeria, especially supporting our National Teams," Adigun stated.

"This partnership with the NFF is a step towards strengthening the game of football, by ensuring that players and teams receive the necessary support to excel on both local and international stages.”

Alhaji Ibrahim Musa Gusau, President of the NFF, highlighted the significance of private sector involvement in sports development.

“We are excited to welcome Carloha on board as a key partner in our mission to elevate Nigeria football," he said. "With their support, we can further develop programmes that will benefit our teams and the millions of football lovers across the country.”

Through this partnership, Carloha and the NFF will work together to support the national teams and contribute to the overall advancement of football in the country.