'I've never been one of the bottle' — Mourinho aims dig at Arsenal, Tottenham in new video

Fenerbahce boss Jose Mourinho aimed a subtle jab at clubs like Tottenham and Arsenal in a recent video in which he announced he was now into winemaking. 

The 61-year-old is currently employed by Turkish giants Fenerbahce. However, given his immense popularity and apparent business acumen, he has been involved in multiple ad campaigns these past few years.

Today, via his Instagram, he shared an ad from a business he owns, announcing the launch of a wine brand, “The Special One.”

In the announcement video, Mourinho made a cheeky comment that can be objectively viewed as a dig at certain clubs. 

“Finals I've won them, leagues. I've conquered them. I have never been on of the bottle, I make the bottle.”

“I prefer not to speak. My achievement, my success, my work—they speak for themselves. This is the Special One, now yours to share.”

Ordinarily, a bottle is a glass or plastic container used to hold and store liquid. However, in football, to bottle means something tangentially different; it means to fail to claim success while having gained a significant advantage. 

According to The Guardian, the phrase "bottle it" originates from Cockney rhyming slang, where "bottle" means "arse" (bottle and glass). Initially implying a loss of bowel control due to fear, it now means to fail or lack courage in a crucial moment.

While many clubs have had instances where they bottled a lead or a title, some clubs have made a habit of it and have thus had the term as a regular descriptor. 

One such club is Tottenham, Mourinho's former club. Another is Arsenal, who hold the record for the longest duration in the Premier League lead without winning the title eventually.