AFCON is bigger than Super Bowl — Odumodublvck rubbishes comparisons to America’s biggest sporting showpiece

In a bold declaration, Nigerian hip-hop powerhouse Odumodublvck has dismissed comparisons between the NFL’s Super Bowl and major global football finals.

 On the maiden episode of the newly-launched podcast Culture League, the Def Jam signee didn’t mince his words:

 “Americans, Odumodu is telling you guys that Super Bowl is not the biggest. You guys are in your own world.” 

His uncompromising tone was unmissable, a fearless challenge to one of the world’s most-watched sporting spectacles.

Odumodublvck’s critique didn’t end there. 

He extended his sweep to other marquee football finals, asserting that “The Champions League final is bigger that the Super Bowl. The [Africa] Cup of Nations final is bigger than the Super Bowl. … The Euros final, the Olympic final, is bigger than Super Bowl. The Super Bowl ain't nothing.” 

By lumping Super Bowl, Champions League final, AFCON final, Euros final and Olympic final together, he painted a picture of a global stage far more diverse and in his view, much bigger than America’s premier sporting showpiece.

The Industry Machine also made an absolute declaration, saying: 

“The biggest stage an artist can perform is at the FIFA World Cup. There’s no music concert that is as big. All the music concerts, put them together.”

 His claim draws a direct line between the World Cup; an event embracing music, culture and sport and the often criticised Super Bowl halftime shows.

Odumodublvck first gained notoriety in Abuja’s booming drill scene before making waves under the NATIVE Records/Def Jam umbrella. 

He’s no stranger to controversy; and nor is he adverse to stirring public discussion. 

His recent challenge to American exceptionalism in sports spectacle is consistent with his outspoken persona on culture, identity and ambition.

Critics will undoubtedly frown at his brash comparison, yet he’s not pulling punches.

 He simply implores Super Bowl enthusiasts to recognise that while it may dominate US airwaves, it’s compared to a truly global sporting calendar. 

And the numbers don’t lie.

The World Cup’s viewership figures easily dwarfs the Super Bowl's audience.

According to FIFA, the 2022 World Cup Final between Argentina and France reached an average live audience of 571 million viewers globally, with over 1.4 billion people tuning in for at least one minute of the action.

 By contrast, the 2025 Super Bowl, featuring the Philadelphia Eagles and Kansas City Chiefs, drew an average of 127.7 million viewers in the United States as per Statista — the highest-rated Super Bowl in history but still far behind the World Cup's staggering numbers.

Billboard reports that Kendrick Lamar's Super Bowl LIX Halftime Show had 133.5 million viewers, drawing a larger audience than the Super Bowl itself.