Liverpool CEO explains why Reds can spend £300m in one window without breaching PSR rules

Liverpool's summer spending spree may have raised eyebrows, but club CEO Billy Hogan insists it is the product of meticulous long-term planning.

After equalling Manchester United’s record of 20 league titles, the Reds felt the time had come to invest boldly while still staying within Premier League financial regulations.

Despite spending close to £300 million this window, including £79 million on French striker Hugo Ekitike, Hogan stressed this was no reckless gamble.

According to him, the outlay is backed by Liverpool’s years of revenue generation and responsible club management.

With six outgoings, including Trent Alexander-Arnold, raising £64 million, Hogan emphasised that Liverpool’s strategy fits within a carefully maintained financial cycle.

He highlighted the “virtuous circle” model, where success on the pitch drives commercial growth, which then fuels reinvestment in the squad. Hogan also pushed back on criticism from last year, when the club was accused of being overly cautious in the transfer market.

Hogan credited the club’s American owners, Fenway Sports Group, for embracing the challenge of modern football economics.

He explained that winning the league pushed the leadership to behave like a “global powerhouse,” making marquee signings and growing Liverpool’s international profile.

With upcoming friendlies in Hong Kong and Japan, Hogan pointed to packed stadiums and global stars as part of Liverpool’s identity and future plans.

The spending, he explained, reflects ambition, not excess, as Liverpool prepare to defend their title, starting against Bournemouth on August 15.