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Noah Lyles has signed a contract-extension with Adidas that is claimed to be the richest in track and field history since the retirement of Usain Bolt.
World's fastest man Noah Lyles has reportedly signed the richest and biggest contract in track and field history with Adidas since the retirement of Usain Bolt.
According to his agency Global Athletics Management, Lyles extended his contract with Adidas and will be representing the brand until the 2028 Olympics in Los Angeles. The 26-year-old signed with Adidas since the 2016 Olympic Trials, when he finished fourth in the 200m final as a high school senior.
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Since then he has gone on to win six world titles, be the most dominant force in the 200m since Bolt's retirement in 2017, become the American 200m record holder, and featured in several global campaigns for Adidas and other world-renowned activities.
Although there are no specifics on the total amount signed, it is claimed that the deal is the richest in athletics history since Bolt's contract with Puma. Also, "the agreement involves extensive commitments both on and off the track."
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15:10 - 26.02.2024
Laureus Sports Awards: Sha'Carri Richardson and Noah Lyles shortlisted for Sportswoman and Sportsman of the Year
Sha'Carri Richardson, Noah Lyles, and other top athletes have been shortlisted for the 2024 Laureus Sports Awards.
Lyles, who won triple gold medals at the 2023 World Championships in Budapest, is one of the most famous athletics stars and stamped his name as one of the most relevant sports personalities on and off track last season.
While the disclosure of the worth of his contract is unknown, it is alleged that the the world's fastest woman Sha'Carri Richardson also extended her ambassadorial deal late last year with Nike worth around $20,000,000.
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16:56 - 22.02.2024
Is Sha'Carri Richardson's $20,000,000 deal confirmed following Jacquemus and Nike's new collaboration?
Nike's collaboration with Jacquemus with Sha'Carri Richardson reportedly leading the campaign could mean that her reported multi-million dollar ambassadorial deal with the shoe giant company may be true.
Whether Lyles's Adidas new deal is more than Richardson's multi-million dollar contract remains uncertain; one thing for sure is that track and field athletes are finally gaining relevance like their sports counterparts, which is good for the sport's growth.
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