FIFA unveils first-ever playable mascots for 2026 World Cup: Meet the colourful trio

In a historic move for the 2026 World Cup, FIFA has revealed the official mascots for the tournament, set to be co-hosted by the USA, Mexico, and Canada.

The vibrant trio, Maple the Moose, Zayu the Jaguar, and Clutch the Bald Eagle, were introduced today, embodying the spirit and culture of their respective host nations.

Their unveiling by the world football governing body marks a new era, as they will be the first World Cup mascots to be playable in an upcoming video game.

The introduction of Maple, Zayu, and Clutch signals a strategic shift for FIFA, aiming to engage a new generation of fans through digital platforms.

The mascots will not only serve as traditional symbols of the tournament but will also take a virtual role in the upcoming arcade-style football game, FIFA Heroes.

This innovative approach seeks to blend the on-field excitement with interactive entertainment, bringing the World Cup's energy directly to gamers and digital natives ahead of the tournament's kick-off.

Maple the Moose, representing Canada, Zayu the Jaguar for Mexico, and Clutch the Bald Eagle for the United States, have been designed to reflect the unique heritage and passion for football in each country.

Their integration into the new game, developed by ENVER in partnership with Solace, is a key part of FIFA’s expanded digital strategy under the FIFAe umbrella.

FIFA Heroes will be a fast-paced, five-a-side title available on major consoles and mobile platforms. The game will allow players to build squads featuring past and present World Cup mascots alongside famous footballers and fictional characters.

This initiative, along with mascot-themed quests on Roblox's FIFA Super League Soccer, aims to broaden the tournament's appeal and create a more immersive experience for fans worldwide.

The mascots will also feature prominently on official merchandise and throughout the tournament's festivities from June 11 to July 19, 2026, when 48 teams will compete for the first time.