Alisha Lehmann, Asisat Oshoala and 8 other Instagram queens heading to the FIFA Women's World Cup

Alisha Lehmann and Nigeria's Asisat Oshoala lead beautiful female footballers heading to the FIFA Women's World Cup

Alisha Lehmann, Asisat Oshoala and 8 other Instagram queens heading to the FIFA Women's World Cup

Stephen Oladehinde 13:01 - 04.07.2023

The Women's World Cup begins on July 20 with the entire globe watching what happens in Australia and New Zealand.

Many women footballers will be representing their countries at the Women’s World Cup as we prepare to witness another epic tournament.

Many of these star players have been known through their influence on social media, giving them the spotlight and increasing their social media accounts in recent years. 

Pulse Sports have put together a list of the top 10 Instagram influencers who will be taking part in the Women’s World Cup tournament. 

Instagram queens heading to the Women's World Cup

1. Alisha Lehmann - Switzerland/Aston Villa

The Swiss great, who has 13.4 million followers on social media, has more Instagram followers than any other player in the women's game. 

The Aston Villa player has 13.4 million followers, a growth rate of 75%, 7% interaction, and an average post value of $241,314 on social media.

Her average media value per branded post is therefore predicted to be a staggering £241,314.

Her social media following has overtaken that of Roger Federer, a fellow Swiss and the best tennis player in history, making her the most popular athlete in her nation. 

Alisha Lehmann of Aston Villa Women
Alisha Lehmann of Aston Villa Women

2. Alex Morgan - USA/San Diego Waves

Aston Villa's Lehmann has overtaken the American star in the competition for the female footballer with the most fans.

Alex Morgan has 10 million followers, a 5% follower growth rate, a 1% engagement rate, and an average media post value of £43,752.

With an astounding 200 games and 120 goals for her country, she is one of the most accomplished American athletes ever, cementing her place in American football lore.

She earns almost £43,752 for each sponsored post on social media. She is currently preparing for the Women’s World Cup coming soon.

Alex Morgan plays for Diego Waves
Alex Morgan plays for Diego Waves

3. Alexia Putellas - Spain/Barcelona

Alexia Putellas is another popular star in women football heading to the World Cup and has many Instagram followers. 

She has on Instagram 2.8 million followers, a follower growth rate of 65%, a participation rate of 12%, and an average media post value of £88,853.

The Spanish midfielder received the Ballon d'Or and Fifa's Best Women's Player awards in 2021 and 2022, which increased her online presence.

Each of her posts has an average of 336,000 engagements, or around 12% of her following, and she makes about £88,853 from each branded post.

Alexia Putellas of Barcelona
Alexia Putellas of Barcelona

4. Marta - Brazil/Orlando Pride

No player has become more popular at the World Cup than Brazil's Marta, who is poised to make history.

The 37-year-old, who has scored in each of her previous five competitions since her debut in 2003, might become the first footballer to ever score at six editions in Australia and New Zealand.

She has a total of 2.6 million followers, a 1% decline in follower growth, a 1% increase in engagement, and an average media post value of £10,070.

Despite earning roughly £10,070 for each branded post and being Brazil's all-time leading goal scorer, she barely receives an engagement rate of 1% on average.

Marta of Brazil
Marta of Brazil

5. Megan Rapinoe - USA/OL Reign

Megan Rapinoe, another seasoned international standout, also makes the list of the World Cup's most significant players.

Rapinoe has been a member of the team since 2006 and has played a key role in two World Cup victories and the 2012 Olympics. She also received the top scorer award at the previous World Cup.

She boasts 2.1 million followers, a -3% follower growth rate, a 2% engagement rate, and an average media post value of £12,998.

Her growth rate has recently stuck at 13%, and only 2,000 of her total followers (63,000) have interacted with postings. The 37-year-old is still making about £12,998 for each branded post, though.

Megan Rapinoe playing for OL Reign
Megan Rapinoe playing for OL Reign

6. Jordyn Huitema - Canada/OL Reign

Canadian star Jordyn Huitema is one of the youngest female footballers with a very high popularity on social media.

She is currently 22 years of age and preparing to participate in the 2023 FIFA Women’s World Cup.

She has 1.6 million followers, a follower growth rate of -15%, a 10% engagement rate, and an average media post value of £59,836.

She boasts a 10% interaction rate on posts, but her growth rate on the social media platform has recently regressed to -15%. On average, the median value of her sponsored posts is projected to be £59,863.

The current Olympic champion will want to help Canada win gold at the upcoming World Cup, which might help her star rise even further.  

Jordyn Huitema plays for OL Reign
Jordyn Huitema plays for OL Reign

7. Sam Kerr - Australia/Chelsea

Sam Kerr, Chelsea's top scorer and 2022 PFA Player of the Season winner, had another outstanding season with Emma Hayes' team.

Being one of the top attackers in the game, Kerr, 29, has won four WSL championships, three FA Cups, two League Cups, and two Cup of Nations with her country. She also has an incredible collection of trophies.

The Chelsea forward has a total of 1.2 million followers, a 30% follower growth rate, a 5% engagement rate, and an average media post value of £17,776

The Matildas' captain and all-time leading scorer makes about £17,766 for each branded post, with an average engagement rate of 60,0-5 per cent.

After a great season in west London, Kerr goes to the World Cup in excellent shape and will be hoping to win the title come August.

Sam Kerr, Australia and Chelsea forward
Sam Kerr, Australia and Chelsea forward

8. Asisat Oshoala - Barcelona/Nigeria

Nigerian female football player Asisat Oshoala is also one of the most popular stars heading to the Women's World Cup. 

The Barcelona striker has over 950k followers on Instagram and ranks among other top female football players in the globe. 

Oshoala was in fine form for Barcelona last season, scoring 21 goals in all competitions and helping them to reach the final of the UEFA Women’s Champions League. 

Although the Nigerian did not feature in the final because of an injury, the Catalan club returned from two goals down to defeat Wolfsburg to lift the UEFA Women’s Champions League trophy for the second time in three years. 

She also won the recent African Women’s Football Player of the Year award and has won it four times in five years.

Asisat Oshoala |Pulsesports.ng
Asisat Oshoala is the current African Women’s Football Player of the year

9. Sakina Karchaoui - France/Paris Saint-Germain

Sakina Karchaoui of France has been with the national team for seven years and was a key member of the squad that advanced to the quarterfinals of the Euros last summer.

She has a total of 726,000 followers, a follower growth rate of 27%, an engagement rate of 11%, and an average media post value of £23,238.

Karchaoui, who has more than 50 caps to her credit, has been successful in attracting some well-known businesses, earning about £23,238 for each sponsored Instagram post.

She is also going to be present for the France National team in the Women’s World Cup hosted by Australia and New Zealand.

Sakina Karchaoui plays for PSG
Sakina Karchaoui plays for PSG

10. Alessia Russo - England/Man United

Alessia Russo became a household name at the Euros last summer after scoring the tournament's most memorable goal, a backheel nutmeg against Sweden that will live long in England supporters' memories.

She has now emerged as one of the WSL's most sought-after players, drawing a world-record offer from Arsenal in January despite having just six months left on her Manchester United contract.

She has a total of 457,000 followers, a follower growth rate of 280%, a 15% engagement rate, and an average media post value of £14,016 

Alessia Russo plays for England
Alessia Russo plays for England

Because of her remarkable on-field accomplishments, England forward also earns an average of £14,016 from each sponsored Instagram post.