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Having graced the cover of EA Sports’ new soccer game, the Norwegian goal-machine is now set to star in another video game.
Clash of Clans, one of the world's most played mobile games, has announced the arrival of a new character.
Manchester City football star Erling Haaland, has been announced as a playable character in the game.
The 23-year-old Norwegian striker will embody the role of the Barbarian King in the game.
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Haaland's animated avatar also marks a significant milestone as the first real-life personality to join Clash of Clans' virtual universe.
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11:59 - 14.07.2023
GAMING Erling Haaland: Man City's Norwegian goal machine begins the EA SPORTS FC era as cover star
Erling Haaland has succeeded Kylian Mbappe as the new and first-ever cover star of the new EA SPORTS FC franchise.
Haaland expresses delight following Clash of Clans announcement
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Haaland, a long-time fan of Clash of Clans, expressed his excitement about becoming a playable character, describing it as "really cool."
He shared a trailer for the game via his Instagram page, where he exclaimed, "From the pitch to the battlefield! I'm the new Barbarian King in Clash of Clans."
Haaland further added, "It's been tough to keep this one quiet, but I'm excited to finally be able to talk about this epic partnership with Clash of Clans. I've been a huge fan of the game for a long time and know everything about it, so to appear as an in-game character is really cool."
Stuart McGaw, general manager of Clash of Clans, expressed the team's delight in bringing Haaland on board, emphasizing their efforts to merge the realms of sports and gaming seamlessly.
"When we heard Haaland was a fan of our game and that he wanted to partner with us, it was really a dream scenario," said McGaw.
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"Our team did everything we could to bring him, one of the world's best athletes, into the world of the game so our players could enjoy a truly special moment."
This collaboration not only enriches the gaming experience for Clash of Clans enthusiasts but also serves as another masterstroke in the evolving landscape of celebrity integration within the gaming industry.
Having already been unveiled as the face of EA Sports FC 24, Haaland joins other recent tie-ins between video games and celebrities, such as Fortnite with Lady Gaga, Lewis Hamilton, and Billie Eilish, and Call of Duty with Nicki Minaj and Lionel Messi.
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14:22 - 16.11.2023
Lewis Hamilton: 7-time F1 Champion becomes a playable character in Fortnite
Epic Games have announced Lewis Hamilton will become a playable character in Fortnite.
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15:01 - 27.03.2024
GAMING Call of Duty Warzone: Mobile's explosive start racks in $1.4 million just 4 days after launch
The latest iteration of COD Mobile has reportedly made well over a million dollars less than a week after it launched.
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