Money Star: Sha'Carri Richardson Whoops' partnership deal with Van Dijk's multi-billion dollar fitness brand

Sha'Carri Richardson and Virgil van Dijk

Money Star: Sha'Carri Richardson Whoops' partnership deal with Van Dijk's multi-billion dollar fitness brand

Funmilayo Fameso 13:41 - 09.04.2024

Sha'Carri Richardson bagged another deal with a multi-billion dollar fitness brand that has soccer star Virgil van Dijk as an investor.

Sha'Carri Richardson's money bag keeps rising with ease, as the world's fastest woman has secured a partnership deal with a multi-billion dollar wearable fitness company Whoop, which has soccer star Virgil van Dijk as an ambassador and investor.

Whoop is a fast-rising fitness and health-tracking device that provides customers with an all-encompassing platform to track and enhance their physical performance. This cutting-edge business has been around since 2012 and has quickly become a favorite among athletes, fitness fanatics, and regular folks who want to feel better. 

Soccer star and Liverpool captain Virgil van Dijk is an investor with Whoop

The trailblazer company in the fitness technology industry officially announced their partnership with the speedster on their social media platforms in an Ad themed 'CHASING THE GOLD IN THE GREEN'.

Richardson will join a host of top stars in the sports industry such as Van Dijk and tennis star Sloane Stephens, who are associated with the Whoop family.

They have made significant strides in the sports industry over the last year, becoming the official wearables of the LPGA Tour and Crossfit, and inking world No. 1 golfer Nelly Korda to an endorsement deal.

Sha'Carri Richardson // Photo credit - Kevin R Morris

In addition, leagues like the WTA, PGA Tour, LPGA Tour, Tour de France, CrossFit, and NASCAR have partnered with Whoop to bring real-time physiological data into live broadcasts and social media content.

Richardson's deal with Whoop is the latest of many partnerships she has bagged in 2024 so far, having worked with Android and led the Nike x Jacquemus collaboration, as well as being one of the ambassadors for the Nike Air Max Dn launch.

The world 100m champion is now the most endorsed US track athlete and one of the most influential sports stars in the world.

She will be gunning to begin her track season's debut with a fast time at the Xiamen Diamond League in preparation for another iconic outing at the Paris Olympic Games. 

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