Letsile Tebogo: Botswana's world sprints medallist joins luxurious wristwatch brand

Photos credit: @TAGHeuer / X

Letsile Tebogo: Botswana's world sprints medallist joins luxurious wristwatch brand

Funmilayo Fameso 21:17 - 15.01.2024

World 100m and 200m medallist Letsile Tebogo is now connected with luxurious Swiss wristwatch brand.

World championships double sprint medallist Letsile Tebogo has attained another milestone after joining luxurious wristwatch brand TAG Heuer.

The Swiss-based wristwatch brand having recently announced former world champion Fred Kerley as their ambassador, took to their social media pages to make known Tebogo also being connected to their brand.

Letsile Tebogo became Africa's first men's 100m medallist at the World Championships in Budapest

"In athletics, each stride paints a picture of excellence. @LetsileTebogo2's journey embodies the unwavering pursuit of precision, inspiring us from the track to the podium. The pursuit of dreams happens one stride at a time. #TAGHeuer"

Tebogo had an exceptional 2023 season, which saw him stamp his name in the history books of the world's best male sprinters and one to dominate the track world in a few years.

The Botswanan youngster became Africa's first male world 100m medallist in history, after blazing to an outstanding Personal Best and National Record of 9.88s to claim the 100 silver medal at the World Championships in Budapest. Five days later, he won the 200m bronze medal in an impressive 19.81s, thus ending as one of the best athletes at the championship.

His impeccable performances in the Hungarian capital and previous dominance at youth and junior levels place the 20-year-old as a future star of the sport and an athlete that can be banked on for marketing purposes.

Tebogo joining TAG Heuer is the most recent of top track and field stars becoming ambassadors for luxurious wristwatch brands - a significant pointer on Shelly-Ann Fraser-Pryce's mega-deal with Richard Millie.

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