'Cold' Palmer: Chelsea star embroiled in legal battle over trademark name

Chelsea star Cole Palmer is currently involved in a legal tussle over his signature celebration. 

Known across football for his “Cold Palmer” shiver gesture after scoring, the 23‑year‑old forward recently filed to trademark the name and the celebratory move for use across merchandise ranging from toiletries to alcohol. 

However, according to reports, his application was unexpectedly challenged by French vineyard Château Palmer, the historic Margaux-based winery famed for its bottles fetching up to £750 a pop. 

Palmer’s filing detailed ambitions to trade under “Cold Palmer” across a dizzying number of categories ranging from alcoholic beverages to wines, spirits and liqueurs.

But it is that inclusion of wine that prompted the vineyards’ trademark opposition.

Founded in 1814 by former British Army officer Charles Palmer, Château Palmer has spent over two centuries building its prestigious reputation in Bordeaux. 

Lawyers representing the estate have voiced concerns that Cole Palmer’s branding could infringe on their long‑standing image and confuse consumers.

Daily Mail reports that the UK Intellectual Property Office has both sides preparing their case, with a ruling expected once both representations have been heard.

What began as a quirky celebration has now become a tangled legal matter.

Palmer first performed his chilly gesture in December 2023 against Luton, inspired by former teammate Morgan Rogers.

For now, Palmer remains focused on football.

But the legal clash with Château Palmer raises questions about the limits and imagination of personal branding.

 If the trademark succeeds, he could soon be selling everything from clothing to cologne under the “Cold Palmer” banner.

 If not, the celebrated gesture may just remain a viral footnote rather than a commercial commodity.

The Three Lions star is expected to return to action for Chelsea when they travel to play West Ham at the London Stadium, with three points up for grabs.