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Golden State Warriors star Stephen Curry will handle product development, among other things, in his new mega deal with Under Armour.
According to reports, the NBA superstar and Golden State Warriors point guard Steph Curry could earn nearly half a billion dollars from his new long-term contract extension with sportswear manufacturer Under Armour.
The agreement, which could also potentially last beyond Curry's playing career, will build on the 35-year-old NBA star's relationship with Under Armour, following the announcement of the new deal according to a report by CNBC.
A statement last week confirming the extension read:
“The first 10 years was just the start. We are taking our partnership even further with a new long-term commitment to serve athletes and communities around the globe for years to come. #ProtectThisHouse”
Curry, who signed with Under Armour in 2013 has already released his 10th signature shoe with the brand.
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The new deal with Under Armour will see him tasked with helping drive athlete insights, product development as well as strategic business and marketing endeavors.
The Golden State Warriors star who recently turned 35 will also reportedly assume a broad advisory role focused on expanding brand loyalty and recruitment to expand the company's athlete roster.
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Meanwhile, Under Armour will provide increased funding for community impact efforts under the contract extension.
"We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days and the added investment in the great things that we both bring to the table, it's an exciting time to strengthen that partnership," Curry was quoted to have said as per IBT.
"We understand that it's a mutually beneficial venture to do some great things, build a great roster, build more scale to the business and create great storytelling," he added.
Under Armour founder Kevin Plank also believes the new Curry partnership will give Under Armour the catalyst it needs.
"Stephen is one of the greatest talents of our generation. At his core, he embodies what it means to be an Under Armour athlete and is an integral part of the Under Armour family.
“We are excited to keep building together, bringing even more innovation and inspiration to athletes across the globe," he said.
While the exact terms of the new agreement were not disclosed, reports suggest that it could be one of the biggest-ever endorsement deals in sports history.
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Curry's initial deal with Under Armour in 2013 was worth about $4 million a year, but the extension could result in him receiving almost $500 million, according to Basketball Forever.
And in comparison, all his NBA contracts will total more than $473 million by the 2025-26 season.
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