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Exploring strategies for FKF Premier League clubs to garner massive fan support and revenue, drawing inspiration from the 2023 KSSSA National School Games.
In the heart of Western, the Bukhungu Stadium came alive during the 2023 Kenya Secondary Schools Sports Association (KSSSA) Term Two national games.
From August 7th to the concluding day on Saturday, 12th, this five-day extravaganza not only showcased the budding athletic talent of secondary school students but also highlighted some profound insights that FKF Premier League teams, particularly Gor Mahia and AFC Leopards, should take to heart.
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21:00 - 13.08.2023
ATHLETICS Injury-plagued Emmanuel Korir's message to his 'worried' fans ahead of World Championships
Korir faced a big blow after suffering a calf injury that has seen him fail to live up to the billing at the Diamond League Meetings.
The scene at Bukhungu Stadium was reminiscent of a carnival, where fervent supporters filled the stands from the early hours of the day.
This festive atmosphere, the hallmark of any sports event in Nyanza, begs the question: Why do Football Kenya Federation Premier League matches struggle to draw similar numbers?
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11:21 - 14.08.2023
FOOTBALL Gor Mahia striker Patrick Kaddu missing as Uganda names squad for AFCON qualifiers
Uganda Cranes make squad adjustments for crucial clash against Niger.
Gor Mahia and AFC Leopards, the giants of Kenyan football, must seize the opportunity to learn from the KSSSA games and implement strategies that could potentially revolutionise their fan engagement and revenue generation.
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20:13 - 13.08.2023
ATHLETICS How to watch and follow the World Athletics Championships live
The global showpiece will be held from August 19 to 27 in Budapest, Hungary.
Here are the key takeaways that these clubs should consider as they chart their course forward:
1. Embrace home ground identity
The 2023 KSSSA games taught many the power of home-ground advantage. Bukhungu Stadium was a hub of excitement, a testament to its role as a cornerstone of the local community.
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08:30 - 14.08.2023
FOOTBALL Gor Mahia legend voices his opinion over decision to rename ‘K’Ogalo home’ after AFC Leopards legend
The former Gor Mahia striker has weighed in on the issue which has divided opinion among a section of the club’s supporters.
For AFC Leopards, the message is clear: push for the completion of Bukhungu Stadium and adopt it as your official home ground.
The emotional connection and the sense of belonging it brings to the fans can fuel a renewed passion for the club, resulting in larger turnouts.
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19:34 - 13.08.2023
RUGBY KCB school Strathmore Leos to lift Christie Sevens title
The result now means KCB are just two points behind log leaders Kabras Sugar, who finished third in the tournament.
Similarly, Gor Mahia should explore relocating to Jomo Kenyatta International Stadium, Kisumu, a move that could reinvigorate their fan base.
This strategic relocation would allow them to tap into a different segment of supporters, while also liberating Nairobi's Kasarani and Nyayo Stadia for teams like Tusker, Nairobi City Stars, and Posta Rangers to thrive.
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06:00 - 14.08.2023
FKFPL Exclusive: Gor Mahia head coach McKinstry issues transfer update on Gad Mathews
Mathews has been away on leave of absence to sort out some personal issues.
2. Capitalize on the fan base
The sheer numbers witnessed at the KSSSA games offer an invaluable lesson for FKF Premier League teams.
Leveraging the fan base can lead to significant financial gains through gate collections and membership registrations. A nominal entry fee, perhaps Ksh 100/=, could be a modest starting point.
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18:34 - 13.08.2023
FOOTBALL Saudi Pro League chief claims a host of European stars queueing up to join Ronaldo and co
Emelano has revealed he has received numerous calls from big European stars about wanting to join the project.
This move not only generates revenue but also provides an inclusive atmosphere for fans of all economic backgrounds to partake in the club's events.
3. Expand the merchandise market
Merchandising is an often underutilized avenue for revenue generation. The KSSSA games displayed the enthusiasm with which fans embraced branded merchandise.
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17:45 - 13.08.2023
STARS ABROAD Joash Onyango leads Singida as captain in tough loss against Azam
Kenyan defender steps up as captain, but Singida falls short in Community Shield playoff.
FKF Premier League teams, particularly Gor Mahia and AFC Leopards, should take a cue from this and make their merchandise more affordable and readily available.
By ensuring that jerseys, scarves, and other paraphernalia are accessible to fans, the clubs can deepen their connection with the audience and create a walking advertisement for their brand.
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09:00 - 14.08.2023
FOOTBALL Fabrizio Romano and David Ornstein: The Messi and Ronaldo of football transfer news
Romano and Ornstein have built a huge fanbase due to their top-notch and accurate transfer news updates and fans cannot seem to agree who is the GOAT between the two
4. Elevate marketing strategies
A crucial aspect where FKF Premier League teams can draw inspiration from the KSSSA games is in the realm of marketing.
The stadium attendance at the schools' sports event was a result of effective marketing efforts.
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17:13 - 13.08.2023
RUGBY Collins Injera reveals the most 'frustrating' thing about his new role as a rugby coach
The legendary former Shujaa player has revealed the differences between being a player and being a coach, while also making his preference known.
FKF Premier League clubs must elevate their marketing game to captivate a wider audience. This could encompass innovative social media campaigns, community engagement initiatives, and collaborations with local businesses. Numbers translate to visibility, and the brands associated with these clubs should reflect this reality.
As the dust settles on the exuberant KSSSA games, it's clear that FKF Premier League teams, particularly Gor Mahia and AFC Leopards, have valuable lessons to take away.
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13:00 - 13.08.2023
Decoding the trend: Why corporate football clubs are winning big, as told by Dan Shikanda
Shikanda has revealed the real reason coorporate clubs like Tusker have made it impossible for community clubs like AFC Leopards to attrack the country's best players making it difficult for them to compete for the title.
The power of a dedicated home ground, engaged fan base, and astute marketing strategies can catalyse the transformation of the league.
By emulating the successful aspects of the school games, these clubs can invigorate the premier league's dynamics, capturing the hearts and loyalty of fans while securing financial stability.
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