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Sony has been announced as a founding partner of the 2024 Esports World Cup.
In a groundbreaking move, Sony Entertainment has been unveiled as a founding partner of the highly anticipated Esports World Cup (EWC).
This partnership marks a significant step in the convergence of entertainment and gaming industries, as part of Saudi Arabia’s attempts to elevate the global esports landscape to new heights.
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14:25 - 24.10.2023
Mohammed bin Salman: Saudi Arabia's Billionaire Prime Minister announces eSports World Cup set to feature the LARGEST prize pool in history
Saudi Arabi are officially set to host the world's largest eSports competition in 2024.
Sony poised to enrich the Esports World Cup experience
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Sony's involvement in the Esports World Cup extends far beyond mere sponsorship.
The Japanese tech giant is poised to revolutionize the tournament experience through various initiatives aimed at enhancing content and engaging audiences on multiple fronts.
Under the umbrella of Sony Pictures Entertainment, the creation of an unscripted series will provide an intimate glimpse into the lives of players and the intensity of competition within the EWC.
Meanwhile, Sony Music Entertainment will contribute to the tournament's atmosphere by producing the official music anthem of the EWC.
With a rich history of crafting iconic soundtracks, Sony Music will add exciting sounds to the competition, making it even more thrilling.
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Additionally, Sony Interactive Entertainment will leverage its gaming expertise to organize tournaments on the PlayStation platform, offering players peak gaming experiences and fostering a sense of community among participants.
Furthermore, Sony will also empower talented creators in the region as part of their commitment to nurturing grassroots talent and driving innovation within the esports ecosystem.
Mohamed Al Nimer, Head of the Commercial Department at the Saudi Esports Federation, expressed his enthusiasm for the partnership on Tuesday, March 19, emphasizing the potential of uniting two industry giants.
He said, "It is an absolute honor to announce Sony as a Founding Partner of the Esports World Cup in a groundbreaking partnership which brings together two of the biggest platforms, uniting the global gaming communities."
Saudi Arabia Set to host spectacular eSports spectacle this summer
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The announcement of Sony Entertainment's partnership comes months after Saudi Arabia announced an undertaking as the official host of the world's largest esports competition.
Pulse Sports earlier reported that Crown Prince Mohammed bin Salman bin Abdulaziz revealed plans for the inaugural Esports World Cup during an announcement last October, solidifying Riyadh's status as a global esports hub.
Scheduled to commence annually starting in the summer of 2024, the Esports World Cup is poised to showcase tournaments across a diverse array of leading eSports titles, spanning various genres.
The grandeur of the event is further underscored by reports indicating a record-breaking prize pool, poised to surpass the $45 million benchmark set by the Saudi Esports Federation at Gamers8.
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Replacing the esteemed Gamers8 festival, the Esports World Cup represents a paradigm shift in the esports landscape, offering an expansive platform for players and fans to converge in celebration of gaming excellence.
While the lineup of featured titles remains undisclosed, organizers have hinted at a selection featuring the most popular games worldwide, ensuring a dynamic and inclusive competitive environment.
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