Gor Mahia Land Ksh 5 Million Deal in Major Push for Financial Sustainability

Record Kenyan Premier League champions, Gor Mahia FC, have secured a vital Ksh 5 million partnership with Kansai Plascon Kenya Limited, the global paint manufacturer.

This deal marks a significant step in the club's strategy to diversify its revenue streams and build a more sustainable financial model, moving beyond sole reliance on its primary sponsor.

The partnership is a major boost for the club, which has been actively pursuing new commercial avenues under the guidance of its leadership.

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The Ksh 5 million commitment from Kansai Plascon is a strategic injection of capital designed to support various facets of the club’s operations.

While Gor Mahia already has a substantial main sponsorship deal, this new partnership underscores a critical pivot towards professionalising the club’s business structure by attracting private sector investment across different tiers.

The move comes as part of a broader vision articulated by the club’s Patron, Eliud Owalo, who has been vocal about transforming Gor Mahia into a sustainable business entity, akin to global football giants.

Eliud Owalo has consistently emphasised the need for a re-engineered business model to ensure the long-term viability of one of Kenya’s most successful community-based soccer clubs.

"We need to transform the club and think of corporate governance. There must be a first step towards that journey, and Plascon supports the move," Gor Mahia chairman, Ambrose Rachier, said.

“We wanted to have a partnership with an organisation, and when we did our research, Gor Mahia perfectly fit our desire; this partnership (Gor Mahia x Plascon) is like two kings coming together; we share common values and ethics, we are looking forward to walking the journey together,” Plascon Managing Director, Kota Enami

Crucially, the partnership's focus extends beyond the senior men's team. A core aspect of the agreement is the potential for Plascon’s support to benefit Gor Mahia Youth FC and Gor Mahia Queens, the club's women's team.

This inclusive approach is aimed at strengthening the entire Gor Mahia ecosystem, nurturing young talent, and providing resources for the development of women's football.

The financial support is expected to ease some of the logistical and operational burdens, allowing the club to invest in key areas like player welfare and structured youth development programs.

Meanwhile, Plascon Kenya, a part of the Japan-based Kansai Paint Company Limited Group, has demonstrated its commitment to supporting local sports. The company’s decision to partner with the 21-time league champions aligns with its brand vision of enhancing community engagement and corporate social responsibility.