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The 2023 Africa Cup of Nations excitement mounts in Kenya with anticipation for widespread TV coverage of the football tournament.
As the African continent gears up for the much-anticipated 2023 Africa Cup of Nations (AFCON), football fans in Kenya are eager to know how they can catch all the action on their screens.
Set to take place in Ivory Coast from January 13 to February 11, the tournament will see twenty-four teams competing in over fifty games, promising an exhilarating month of football.
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For Kenyan viewers, the broadcasting landscape for this prestigious event has been a topic of keen interest.
StarTimes TV, a leading pay television company, has secured broadcasting rights in Kenya, ensuring that subscribers will have access to live matches and comprehensive coverage of the tournament.
In a dramatic turn of events, SuperSport, another major player in sports broadcasting has finalized a deal to air the tournament.
Despite initial setbacks in acquiring the rights, immense public pressure and ongoing negotiations with New World TV, the Togo-based pan-African broadcaster holding exclusive rights for Sub-Saharan territories, have paved the way for a potential agreement.
This development is particularly significant given that no Free-to-Air (FTA) TV in Kenya has been sublicensed by New World TV to broadcast the tournament. Hence, the acquisition by StarTimes and the potential involvement of SuperSport are crucial for Kenyan fans who rely on pay TV for their football viewing.
Globally, the tournament's broadcasting partners include notable names such as Sky (United Kingdom), BBC (United Kingdom), LaLiga+ (Spain), SportItalia (Italy), Sport Digital (Germany & Switzerland), SportTV (Portugal), Viaplay (Nordics), and Band TV (Brazil).
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This diverse range of broadcasters underscores the global appeal of the AFCON and its growing stature in the world of football.
The Confederation of African Football (CAF) has reported a significant uptick in interest, with around 6000 media applications for accreditation, more than double the number from the previous tournament in Cameroon in 2022.
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This surge is a testament to the event's escalating profile and the increasing financial investments by TV broadcasting rights holders from continents including Africa, Europe, Asia, South America, North America, and the Caribbean.
Patrice Motsepe, President of CAF, has expressed his delight at the extensive global broadcast agreements concluded with the TV-Broadcasting Rights Holders.
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“African Football and the TotalEnergies AFCON Competition is recognised as being amongst the most competitive and exciting in world football," he stated.
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