We need to build the League around the fans - NWFL

We need to build the League around the fans - NWFL

Hassan Abdulsalam 18:39 - 11.09.2023

NWFL 2023-2024 season will kick off on November.

The Chairman of the Nigeria Women Football League (NWFL) , Nkechi Obi, has revealed that the plan is to build the League around the fans.

Obi disclosed the plans during the NWFL Media Briefing in Abuja and revealed that the NWFL 2023–2024 season will kick off on November.

She said, "So your question was, how are we going to do the TV, and then how do we ensure that the stakeholders, clubs, players, and parts of them get back to the So the first answer is that I'm going to ask everyone here. If you had watched women's club football, that is, you woke up and tuned into a match between Arsenal and Chelsea Ladies or Lyon and Barcelona, watched the whole 90 minutes? What did they do?.

"They did this by giving you access to brief video content that allowed you to see what happened. Because, you see, what they're trying to do is to drive pilots and ensure that the audience in the stadium is there.

Nkechi Obi

"So that was why Barcelona's 91,000 audience made history. Our goal is to use social media, short video content, and player generated content to drive audiences first to our stadiums. Why? Because we need to build the experience. The experience is what you get when the stadium is buzzing.

"The experience is what you get when people can come to the stadium and have an quality time. And we're not promising you Premiership Standard Time. We promise you men's premiership standards, but what we will do is to at least up the level. So our first goal it's to create the onsite audience using short media content, player generator content, social media, and a highlights release when we have built it.

"If you look at the operation guide, you will see the target audience is 1 Million people in our stadiums. When we achieve 1 Million and above, then it will become the product that people would not mind sitting down and watching 90 minutes of. We are not going to receive our turns so that anyone will sit down and watch 90 minutes of a local league match.

"So the cost of putting our matches on TV would be better deployed in driving audiences to the stadium where we get the product to be needed, which is we have other statements, then it is the TV companies we call it.

Delta Queens are NWFL Champions

"In this concept, people can help clubs, and audiences to their matches. Then they need to see value. They only need to market their own matches because they can tell people. I have 10,000 people in the stadium. So the audience at the stadium is critical to our development. That's why we say development will be."

Delta Queens are the defending champions of NWFL.

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