Role befitting for Olympic champions: Usain Bolt joins Julien Alfred as one of the few athletes to receive national ambassadorial responsibility

Usain Bolt and Julien Alfred

Role befitting for Olympic champions: Usain Bolt joins Julien Alfred as one of the few athletes to receive national ambassadorial responsibility

Funmilayo Fameso 17:45 - 24.05.2025

Olympic legend Usain Bolt has been named Jamaica Tourism Ambassador and now joins Julien Alfred as one of the few athletes with such prestigious responsibility.

Track icon Usain Bolt has joined Olympic champion Julien Alfred in bagging a major national responsibility after being named Jamaica Tourist Board (JTB) global ambassador.

The Jamaican legend was announced by Donovan White, the Director of Tourism, during a private event at the Tourist Board's 70th Anniversary Celebrations held at Devon House in St Andrew on Thursday evening.

Usain Bolt with Jamaica Tourist Board (JTB). Photo Credit - Jamaica Gleaner

“I will continue to represent my country to the best of my ability. I want to thank the Tourist Board and the minister and everyone who has been part of making this happen. We have a deal but we trying to make it a lifetime, right? We going to work on that”, said Bolt quipped in his acceptance speech.

He further underlined how important representing Jamaica on the global stage is to him.

“You should always support your country. One of my biggest things is to always try to uplift Jamaica. At the end of the day, this is where we live. One of my biggest things is to promote Jamaica so that we can help to diminish poverty and to uplift the country. I always try to uplift Jamaica because this is a country that has helped to make me who I am, so it is always a pleasure doing good for Jamaica,” the eight-time Olympic gold medallist said in an interview with Jamaica Observer.

Bolt further welcomed the appointment and reiterated that he is always in favour of trying to see Jamaica move from strength to strength.

Usain Bolt when he was named global ambassador for Jamaican tourism. Photo: Visit Jamaica

“I look forward to making an impact as always, to put Jamaica to the world and to represent the country as best as possible and I will continue pushing to make Jamaica number one. As I said, I always try to keep the flag flying high and to make Jamaica proud. Thanks for the support as always.”

Julien Alfred was named Saint Lucia's tourism ambassador following her heroic Olympic exploits in Paris. Photo. Imago

Following the illustrious appointment, Bolt joins Alfred as a national tourism ambassador. The sprint queen was named after her heroic exploits of winning Saint Lucia's first Olympic 100m gold medal at the Paris Games last summer.