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NFL MVP Patrick Mahomes has inked an endorsement deal with Logan Paul and KSI's brand.
Kansas City Chiefs superstar quarterback Patrick Mahomes, has recently inked a groundbreaking endorsement deal with Prime, a rising energy drink company founded by social media sensations Logan Paul and KSI.
Mahomes will now serve as a brand ambassador for Prime, particularly representing their flagship product, Hydration.
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Patrick Mahomes signs endorsement deal with Prime ahead of Super Bowl LVIII
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Prime, known for its association with high-profile figures like Logan Paul and KSI, has strategically added Mahomes to its superstar roster of ambassadors.
The Hollywood Reporter highlights Mahomes' role as the face of Prime’s Hydration, a product positioned as a healthier alternative to established sports beverages such as Gatorade.
With this collaboration, Prime aims to tap into Mahomes' immense popularity and the growing demand for healthier lifestyle choices among consumers.
Logan Paul and KSI have expressed their excitement about teaming up with Mahomes, emphasizing that at Prime, they believe in aligning with greatness.
“At Prime, we believe in teaming up with greatness, and Patrick Mahomes isn’t just one of the best quarterbacks of all time; he’s rewriting the record book and bringing a whole new level of excitement to the game. Aligning with someone who’s pushing boundaries and breaking records is what Prime is all about, so this is a dream come true for us. It’s a privilege to welcome Patrick Mahomes to the Prime family and we can’t wait for you to see what we have planned for 2024,” a statement read.
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Mahomes, a two-time NFL MVP and record-breaker is set to collaborate with Prime across various platforms, including social media, special events, and charitable activities.
His involvement with Prime also aligns with his philanthropic endeavors, particularly through his non-profit organization, 15 and the Mahomies Foundation.
Prime has already demonstrated its commitment to Mahomes' charitable initiatives by making a generous donation of $100,000 to the 15 and the Mahomies Foundation.
The news comes just weeks before the 2024 Super Bowl.
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When is Super Bowl LVIII?
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Super Bowl scheduled to be played on February 11, 2024, at Allegiant Stadium in Paradise, Nevada.
A rematch of Super Bowl LIV, it will be played between the National Football Conference (NFC) champion San Francisco 49ers and the American Football Conference (AFC) champion and defending Super Bowl champion Kansas City Chiefs.
Pulse Sports earlier reported that Apple Music confirmed R&B icon Usher will headline the Super Bowl LVIII halftime show.
Prime’s admirable journey in the world of sports
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Prime's journey from its launch in 2022 to becoming a billion-dollar success story in 2023 is nothing short of remarkable.
The company, spearheaded by Logan Paul and KSI, has rapidly gained traction in the market.
Bloomberg reported that Prime earned an impressive $250 million in its first year, setting the stage for an even more prosperous 2023 with an estimated $1.2 billion in annual sales.
The appeal of Prime extends beyond its impressive financials.
The energy drink brand has attracted influential athletes like Patrick Mahomes, soccer star Erling Haaland, and MMA fighter Alexander Volkanovski. Moreover, Prime has secured sponsorships with prominent sports entities, including the UFC, Los Angeles Dodgers, and Premier League club Arsenal.
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