You don’t hide it anymore - Sky Sports accused of 'racism' after bizarre Ademola Lookman omission
Sky Sports is facing fierce criticism and accusations of racism after the sports broadcaster allegedly failed to recognize Ademola Lookman's heroic performance in Atalanta's Europa League final victory over Bayer Leverkusen.
Lookman, the Nigerian international, was the undisputed star of the show, scoring a remarkable hat-trick to secure a historic 3-0 win for the Italian side on Wednesday.
Sky Sports faces backlash over Lookman
Despite the 26-year-old display against Leverkusen, in Sky Sports, however, in its post-match congratulatory graphic, the match-winner was nowhere to be seen.
Outraged Nigerian fans took to social media to voice their frustration, condemning the apparent snub as a blatant act of racism.
"You guys are don't even hide it anymore. Racism without any shame!" read one tweet, while another asked, "Where is Lookman in this picture?"
Another user expressed their disbelief, questioning, "How in seven heavens does this make sense to all of you over there?"
BREAKING: Atalanta have WON the Europa League after beating Bayer Leverkusen 3-0 in the final in Dublin🏆🚨 pic.twitter.com/NXbJo18Xjh
— Sky Sports Football (@SkyFootball) May 22, 2024
The backlash was swift and unforgiving, with many accusing Sky Sports of deliberately overlooking the Super Eagles star's match-winning exploits.
"Why on earth would you not include the man that scored a hat-trick in the final to win Atalanta their first major trophy in 60 years???" one user asked,
while another demanded, "His name is ADEMOLA LOOKMAN. He is from Nigeria. He plays for the super Eagles of Nigeria. He scored all three Goals. You should know better and do better."
The outcry has placed Sky Sports under intense scrutiny, with many calling for the broadcaster to address the issue and provide a satisfactory explanation for the apparent snub of the Nigerian sensation.
You are reporting the final without the history maker.
— POOJA!!! (@PoojaMedia) May 22, 2024
Reason we've to hype our own to heavens but de@d heads will be dragging us.
Una see now?
As the controversy rages on, the spotlight remains firmly fixed on Sky Sports, with the network facing growing pressure to address the allegations of racial bias and ensure that all athletes, regardless of their background, are given the recognition they deserve.
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