Why Football Fans Are Flocking to Ole Markets This New Season

Anthony Elanga put Newcastle ahead in the fourth minute, before a good number of fans had properly settled into the game. Cody Gakpo levelled it on fifty-four, and Joe Willock had Newcastle back in front barely three minutes later. For all the exodus at St James' Park this summer, they were on their way to a famous win over Liverpool, right up until Lewis Hall, Muñoz and Dominik Szoboszlai each took their turn in the drama.

The referee gave the penalty on the field in the ninety-sixth minute, VAR had a look to be sure, and three minutes went by before Szoboszlai put it away in the ninety-ninth.

Those three minutes are where this gets interesting for anyone trading on Ole Markets. Traders holding a Newcastle win sold their position the moment the penalty was given, cutting the loss while there was still a loss worth cutting. Others watched the replay, worked out that the check was going to confirm it and that Szoboszlai was very likely to score, and bought the draw while everyone else was standing around waiting. On the sportsbooks the market was frozen for all three minutes, so managing your own risk was off the table even when it was the only thing you wanted to do.

On Ole Markets your exit price comes from another fan who wants the position you are trying to leave. The platform has no reason whatsoever to freeze you out.

It was a good weekend to be holding favourites. Manchester City, Arsenal, Inter, Real Madrid, Barcelona, Porto, Sporting, Benfica, Galatasaray, PSV, Feyenoord, Al Nassr and Al Hilal all did roughly what they were expected to do.

What surprised our traders was what happened next, when they took the whole of it out on the same day. The same balance would have taken over a week to withdraw under the daily withdrawal caps some sportsbooks still run, and that week is usually long enough for the money to be lost on games they wouldn’t have played otherwise.

Knowing your football only pays if you can find the game where that knowledge is worth something, so we have made the finding part simple.

Alongside leagues and competitions, you can filter markets by liquidity, by comeback potential, by risk level, by the biggest price moves of the day, and by matches in their closing stages. Fifteen seconds of filtering on a Saturday afternoon narrows forty fixtures down to the three that are worth your attention.

Comeback potential is the filter fans found first, and it surfaces the games where a side is behind, pressing, and still priced as though the scoreline is the whole story. Rennes were two up on the champions of France at half time on Sunday through Sébastien Szymański and Esteban Lepaul, which is the sort of scoreline that makes you check the app twice. Ferran Torres came on for his PSG debut and scored twice in eleven minutes, both of them served up by Fabián Ruiz, and Rennes had to settle for a point. Manchester City also pulled off an incredible late comeback against Bournemouth.

For in-game trading there is nothing quite like an annotated price chart. It lays out every event that moved a price during the match, so you can see exactly what a red card, a penalty or an eighty-fourth minute equaliser was worth, and how long the market took to believe it.

Look at Manchester City against Bournemouth below. City sat at 17% with seven minutes left, then Marc Guéhi headed in Rayan Cherki's corner and Josko Gvardiol won it in the ninety-third.

Every Premier League game this weekend crossed a million dollars in book depth, which is the practical difference between a price you can look at and a price you can actually trade in the ninetieth minute.

Champions League, Europa League and Conference League play-offs run through the week, and Fulham play Chelsea tonight.

Do things differently this season. Ole Markets is built for sharp football minds, which is to say people like you.

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