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Video gaming giants EA Sports have announced they will be sponsoring Red Bull driver and world champion Max Verstappen for the 2023 season.
EA Sports have announced they will be sponsoring two-time Formula 1 world champion Max Verstappen ahead of the new season.
The deal will reportedly involve the company’s logo being placed on the chin of the two-time reigning World Champion’s helmet through the season, as well as Verstappen collaborating with them “to create content across the EA SPORTS portfolio.”
EA who are famous for the iconic soccer video game FIFA, currently develop the annual Formula 1 video games, and the 25-year-old Dutchman is a well known gamer himself, having participated in multiple virtual endurance events and running his own eSports team, Team Redline.
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EA announce partnership with Max Verstappen
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With his status as a multiple World Champion secured and a new season ahead, the Dutchman and EA Sports have confirmed their new partnership for the year to come.
‘EA SPORTS™ is excited to announce it has signed a partnership with back-to-back Formula 1® World Champion Max Verstappen. Over the coming year, we’ll create content with the Oracle Red Bull Racing driver across the portfolio. Our EA SPORTS logo will also feature on the chin of Max’s helmet for the 2023 F1®season, which kicks off in Bahrain on Friday, March 3.’ an official statement read.
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, Senior Vice President of Brand for EA SPORTS & Racing.
“As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
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Verstappen who is also a huge fan of the video game franchise reportedly installed a simulator on his own private jet and is looking forward to donning the EA logo on his gear this year.
Max Verstappen ‘proud’ to represent EA ahead of new season
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The Red Bull driver who retained his world championship title in 2022 has himself admitted pride in collaborating with the gaming giants.
“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life.
“EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.” Verstappen added.
Red Bull launched the livery of the RB19 in New York City on Friday, after a record-breaking season which saw Verstappen take 15 wins from 22 races, an all-time Formula 1 record for a single year.
Verstappen will be looking to become only the fifth driver in the history of Formula 1 to win three consecutive World Championships with the new season set to kick off in early March 2023.
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