Benni McCarthy: Harambee Stars Coach Lands Major Ambassadorial Deal in South Africa

Benni McCarthy has attained yet another milestone in his celebrated career, moving off the touchlines into a powerful new role.

The Harambee Stars coach has officially been unveiled as a new brand ambassador for SportyBet South Africa, a monumental partnership he shares with Rugby World Cup superstar Cheslin Kolbe.

This powerful dual-ambassadorship sees the top goal scorer in Bafana Bafana history join forces with one of the most electrifying wingers in world rugby, signalling a major investment by SportyBet into the heart of South African sporting culture.

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The partnership brings together two athletes who embody national pride across various sports.

Benni McCarthy, celebrated for his UEFA Champions League triumph and his lasting legacy in European and South African football, represents the rich history and enduring passion for the beautiful game.

Upon his unveiling, Benni McCarthy said: “I’m beyond happy to join this new and amazing team and bring to my South African people the best of Sporty. Let’s play with champions, Mzansi!!”

On his part, Cheslin Kolbe, the elusive and globally renowned speedster, brings the modern, thrilling face of world-class rugby, having played a pivotal role in the Springboks' recent World Cup victories.

“SportyBet is where champions play, and I’m grateful to represent this team now. Can’t wait to bring my passion and energy to this field,” he said.

The decision to appoint Benni McCarthy and Cheslin Kolbe is a strategic nod to the values of excellence and the sheer exhilaration of sport, qualities that perfectly align with the high stakes and excitement of the sports betting environment.

As brand ambassadors, the Harambee Stars coach and Kolbe will be integral to SportyBet’s key marketing campaigns, promotional events, and community initiatives across the country. More critically, the two stars will lead campaigns promoting responsible gaming.

This landmark double signing clearly signals SportyBet's determined effort to dominate the South African digital sports entertainment space.

By partnering with individuals who have achieved international success and hold deep respect nationally, the company is positioning itself as a platform associated with victory and trust.