)
Nike's decision to change the flag on England's jerseys has caused uproar among the British public
British Prime Minister Rishi Sunak voices disapproval over Nike's altered design of the St George's Cross on England's soccer shirts, emphasizing the importance of national flags.
Nike's Altered Design
Nike, the manufacturer of England's national soccer team kits, recently unveiled a new design that features an altered version of the St. George's Cross. While the traditional flag is red on a white background, the new design incorporates shades of red, blue, and purple on the back collar of the shirt.
Nike described the change as a "playful update" intended to "unite and inspire," claiming it offers a modern take on a classic design. The sportswear giant emphasized its homage to England's 1966 World Cup-winning team, stating that the new design disrupts history with a contemporary twist.
Fan Backlash
Despite Nike's intentions, the altered design has sparked backlash from fans on social media and radio shows. Many fans have expressed their dissatisfaction with the new look and called for a return to the original design.
"Well, obviously, I prefer the original," Prime Minister Rishi Sunak told reporters. "My general view is that when it comes to our national flags, we shouldn't mess with them, because they're a source of pride, identity, who we are, and they're perfect as they are."
Political Commentary
As cultural issues take center stage in anticipation of an upcoming national election in Britain, politicians from various parties have weighed in on the controversy.
Opposition Labour Party leader Keir Starmer echoed sentiments against the altered design, urging Nike to reconsider its decision.
Former England goalkeeper Peter Shilton also criticized the change, highlighting the importance of tradition and heritage in sporting symbols.
"I think we see a lot of changes these days with different things and I just think the colours for England, like the Three Lions, it's traditional," Shilton told BBC radio.
Nike's Response
Despite the mounting criticism, Nike has not issued a response to the backlash. The sportswear giant previously emphasized the inspiration behind the new design, drawing from the training gear worn by England's 1966 World Cup heroes.
As debate rages over Nike's decision to alter the St George's Cross on England's soccer shirts, the controversy underscores the deep-rooted significance of national symbols and traditions. While Nike's attempt to modernize the design may have been well-intentioned, the reaction from fans and political figures highlights the importance of respecting and preserving cultural heritage.
Related content
)
22:45 - 21.03.2024
Saka introduces Arsenal teammate Declan Rice to Yoruba heritage-inspired signature sauce
Arsenal star Bukayo Saka decided to introduce teammate Declan Rice to his signature sauce while on international duty with England's Three Lions
)
21:00 - 20.03.2024
FOOTBALL Ex-Man City blasts Kyle Walker for misplaced priorities, suggests he won't get England to ‘win a sausage’ with blasé attitude
Barton has torn into Kyle Walker and other England stars for wearing diamond earings to training, but has also heaped praise on Jude Bellingham
)
16:19 - 19.03.2024
Heartbreak for Ghana's Black Stars as Manchester United prodigy Mainoo recieves England call-up
The Manchester United starlet's international future looks to be permanently decided after his recent call-up
)
07:41 - 18.03.2024
John Fashanu: Meet Nigerian-born footballer who earned two caps for England
Fashanu later in his career expressed regret for not choosing to represent Nigeria on the international stage
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)