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Real Madrid could launch one of the biggest marketing campaigns thanks to French star Kylian Mbappe
Kylian Mbappe could be stepping into legendary territory at Real Madrid, as the club prepares to hand him the iconic number 10 shirt following Luka Modric’s upcoming exit.
It is a symbolic move that could mark the beginning of a new Galáctico era in Madrid, and all eyes are now on Mbappe’s decision.
Modric’s departure clears the way for a new number 10
For several years, Luka Modric has been the heartbeat of Real Madrid’s midfield, wearing the number 10 jersey as one of its best players.
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However, with the Croatian maestro set to depart after the Club World Cup, a golden opportunity is opening up for Mbappe and Real Madrid.
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According to Spanish publication AS, Real Madrid have reportedly always wanted Mbappe to wear the 10, a number he already dons with pride for the French national team.
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The plan was put on ice last summer when Modric extended his contract just days after Mbappe’s grand unveiling. But now, with the veteran’s exit confirmed, the shirt is ready to be passed.
Mbappe has dazzled in the number 9 shirt this season, claiming both the Pichichi and European Golden Boot awards, but the 10 is seen as a step up.
Real Madrid waiting for Mbappe to launch marketing campaign
Wearing the number 10 at Real Madrid after Modric could see Mbappe step into a rich legacy with Los Blancos.
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The number has been worn by club legends like Luis Figo, Ferenc Puskas, and Michael Laudrup, and offering it to Mbappe would make him the unequivocal star of the team.
The club also sees the switch as a massive branding opportunity, predicting a surge in global shirt sales as fans scramble to grab Mbappe’s new iconic number.
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Should Mbappe accept, his current number 9 would likely pass to Brazilian prodigy Endrick, who could become the first from his country to wear the number since Ronaldo Nazario in 2007.
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