Something for Chelsea fans to celebrate as Premier League approves shirt sponsorship deal for the Blues.
Chelsea have been without a sponsor for their kits since the start of the 2023/2024 campaign.
20:42 - 27.09.2023
Chelsea's Reece James, sidelined by injury, faces FA charges for alleged abusive language towards an official following defeat to Aston Villa.
11:56 - 26.09.2023
Chelsea co-owner Behdad Eghbali could face serious backlash for his actions in the wake of the Blues 1-0 defeat to Aston Villa.
But according to a report from the Sun, the Blues have now received approval from the Premier League to kick on with Infinite Athlete.
A new dawn for Chelsea
Per the report, Chelsea will now sport the logo of the sports tech company on their shirt reportedly worth 40 million pounds.
Infinite Athlete will appear on the club’s front of the men's and women’s kits.
The new sponsor was established in July after being bought by Tempus ex Machina, a company that had signed a deal with Chelsea back in April.
Tempus is an AI statistics provider that works with broadcasters and streaming services with information on player statistics and injuries.
Before settling for Infinite, the Blues reportedly held sponsorship talks with Stake and Stream.
Meanwhile, the Blues are set for the clash in the Carabao Cup as Mauricio Pochettino looks to return to winning ways.
Pochettino’s Chelsea host the impressive Brighton and Hove Albion at Stamford Bridge hoping to put an end to a run of three matches without a win.
The Blues, who have lost two and drawn one of their matches in that period, have had a difficult start to life under their new manager, with just a win in six leaving the London club 14th on the table.
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Chelsea manager Mauricio Pochettino has said his young players need time to turn things around this season.
15:34 - 25.09.2023
Fans have started trolling Chelsea on social media after failing to score a goal since the beginning of September.
15:18 - 25.09.2023
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Nicolas Jackson has been suspended from Chelsea's next game after receiving five yellow cards in his last six games.
23:43 - 24.09.2023
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18:04 - 24.09.2023
Some Chelsea fans have asked for Mauricio Pochettino to be replaced with Jose Mourinho after the Blues' latest defeat, to Aston Villa.
16:09 - 24.09.2023
Unai Emery's Aston Villa pile on Chelsea's misery with a victory at the Stamford Bridge.
19:09 - 23.09.2023
Chelsea boss Mauricio Pochettino has revealed the reason behind his captaincy decision.
18:52 - 23.09.2023
Thank God we didn't sign him — Chelsea fans celebrate after Folarin Balogun missed two penalties for Monaco
Chelsea fans react to Folarin Balogun missing two penalties in Monaco's defeat to Nice.
17:10 - 22.09.2023
Chelsea defender Thiago Silva celebrated his 39th birthday and there has been an outpouring of best wishes.
18:06 - 21.09.2023
PREMIER LEAGUE Arsenal director Edu reveals why club never sacked Mikel Arteta despite his disastrous start
The Brazilian director of football has explained why he never asked for Arteta to be sacked during his darker earlier days in charge of the club.