Chelsea's Sponsorship Drought Ends: Relegation-threatened Blues get greenlight for massive shirt deal

Mikel Obi talked about the emotion of returning to the Bridge and defeating Bayern Munich during a recent match between club legends- Image Credit- Chelsea website

Chelsea's Sponsorship Drought Ends: Relegation-threatened Blues get greenlight for massive shirt deal

Izuchukwu Akawor 17:39 - 27.09.2023

Something for Chelsea fans to celebrate as Premier League approves shirt sponsorship deal for the Blues.

London side Chelsea have found a new shirt sponsor close to two months into the new Premier League season. 

Chelsea have been without a sponsor for their kits since the start of the 2023/2024 campaign.

But according to a report from the Sun, the Blues have now received approval from the Premier League to kick on with Infinite Athlete.

A new dawn for Chelsea

Per the report, Chelsea will now sport the logo of the sports tech company on their shirt reportedly worth 40 million pounds. 

Nicolas Jackson in action for Chelsea || Credit: Imago

Infinite Athlete will appear on the club’s front of the men's and women’s kits. 

The new sponsor was established in July after being bought by Tempus ex Machina, a company that had signed a deal with Chelsea back in April.

Chelsea defender Tiago Silva || Photo credit: Reuters

Tempus is an AI statistics provider that works with broadcasters and streaming services with information on player statistics and injuries.

Before settling for Infinite, the Blues reportedly held sponsorship talks with Stake and Stream.

Chelsea's Mauricio Pochettino || Image credit: Imago

Meanwhile, the Blues are set for the clash in the Carabao Cup as Mauricio Pochettino looks to return to winning ways. 

Pochettino’s Chelsea host the impressive Brighton and Hove Albion at Stamford Bridge hoping to put an end to a run of three matches without a win.

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The Blues, who have lost two and drawn one of their matches in that period, have had a difficult start to life under their new manager, with just a win in six leaving the London club 14th on the table. 

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