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Sha'Carri Richardson's unreleased Nike 'So Win' t-shirt was exclusively made public by her boyfriend Christian Coleman.
Christian Coleman showed his boyfriend's supportive side by modeling Sha'Carri Richardson's new Nike 'So Win' t-shirt set to be released later this month.
In an Instagram story video posted by the speed king, the lovebirds were at the gym as Richardson filmed her boyfriend dancing while donning the black t-shirt, hand-printed with her hands holding her Olympic gold medal.
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Richardson, who featured alongside Caitlin Clark, Alexa Putellas, and other female sports stars in Nike's first Super Bowl 'So Win' commercial Ad in 27 years, has been the shoe brand's marketing face in athletics since won the 2023 world 100m title in Budapest.
After her groundbreaking world success, the sprint queen extended her multi-million dollar deal, reportedly valued at $20,000,000, and has featured in almost all Nike campaigns and promotions with notable mention of being featured alongside LeBron James during and after the Paris Olympic Games.
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20:26 - 10.02.2025
A 'risky' $20,000,000 investment? How Nike's marketing ambush with Sha'Carri Richardson proves they struck a goldmine
When Nike extended Sha'Carri Richardson's ambassadorial deal valued around $20,000,000, many feared it was a 'risky' investment. However, recent events have proven otherwise as recent success has made her sponsors proud.
Meanwhile, Richardson and Coleman have been almost inseparable since they publicly confirmed their relationship in February during the Super Bowl weekend.
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Following this, the lovebirds have shared more romantic moments highlighted by a beautiful Valentine's Day together, and the sprint queen making sure he had a 29th birthday to remember after taking him on a wholesome weekend getaway to a private island in Florida with close friends and family.
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05:28 - 09.03.2025
Perfect Birthday Weekend: Lover girl Sha'Carri Richardson treats boyfriend Christian Coleman to wholesome getaway
How Sha'Carri Richardson celebrated her boyfriend Christian Coleman's birthday with a perfect weekend getaway.
Despite Richardson being the most famous of the duo, Coleman shrinks away from media attention but supports her in every one of her endeavours.
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